The Key Visual for the Tokyo Marathon 2027 is here
＜Design Concept＞
The Tokyo Marathon 2027 will mark its 20th edition.
The Tokyo Marathon logo, which we updated in 2016, uses multicolored lines to symbolize the diverse values and objectives of those who participate in the marathon. These lines intersect and weave together in various ways, which represents the fact that the day of the Tokyo Marathon is "The Day We Unite."
In the visual design for the 2027 marathon, we turned our attention to the individual people that take part, before they set out in their lives, forming the lines that will interweave with other participants.
We shined a light on the dots that represent each person.
Everyone has their own body, and their own heart.
They shine a light on themselves, taking care of their minds and bodies, keeping them under control and sometimes letting them soar.
Everyone is the main character in their own life. When people take a good look at themselves, they also see what surrounds them. This way of looking at the world leads people to think of others, to cheer them on, to offer their support. To shine a light on them.
At the root of it all is the potential of each point—of each individual person. Each person shines their own light, as do those around them. And the lights people shine on others reflect and combine to create a powerful, resplendent light.
This beaming light could be the light of the future, a future in which the Tokyo Marathon is the goal of runners and races around the world.
From single points of light to beams. From beams to fields of light. From these fields of light, new points are born, to become their own beams and form their own fields of light.
Through running, people's spirits and feelings unite the marathon and unite Tokyo, spreading out into the world.
We've gone back to the basics and designed a new starting point for the 20th anniversary of the Tokyo Marathon.
Click here for details.
