Information aimed at media outlets, such as press releases and interview applications.
The methods for using the properties that are used as the symbol of the Tokyo Marathon 2020 (including the names, photographs, videos, logos, and other designs, phrases and images provided in items 1 to 4) (the “Properties”) is described below.
The Properties are protected by the Copyright Act, the Trademark Act, the Unfair Competition Prevention Act and other laws. The Tokyo Marathon Foundation (the “Foundation” or “we”), the organizer of the Tokyo Marathon 2020, owns the intellectual property rights for the Properties. Using the Properties without authorization may also result in exclusion from future events.
|・Official Event Name||(Japanese)
TOKYO MARATHON 2020
|・Abbreviated Event Name||(Japanese)
The Day We Unite.
2-1. Using the photographic or video imagery copyrighted by Foundation requires the Foundation’s prior authorization and the following credit to be indicated: © TOKYO MARATHON FOUNDATION
2-2. The following photographs and videos must not be used for commercial purposes without the Foundation’s authorization or in a manner that infringes the rights of the Foundation, the participants of the event and others:
(1) Imagery in which the event name appears in whole or in part.
(2) Imagery in which the event logo appears in whole or in part.
(3) Imagery in which characters of the “Tokyo Marathon” appear.
(4) Imagery in which participants in the event, people involved in the event (including volunteers) or installed objects such as official partners’ billboards appear.
(5) Imagery in which programs, pamphlets, leaflets and other handouts of the event appear.
2-3. Taking photographs or videos during the event is allowed only for the photographer’s/videographer’s private use. Taking the photographic or video imagery for purposes other than such purposes (including taking such photographs/videos for the purpose of publication) requires the Foundation’s prior authorization.
The Properties may be used by the Foundation and organizations authorized by the Foundation (including the official partners of the event) and in the following instances. There are different application procedures as follows, depending on the manner of use of the Properties.
The applicant must submit the required documents to the specified department before the Properties may be used.
After receipt of the application, we will decide at our sole discretion whether or not approval is granted, and the applicant will be informed of the decision.
This applies to requests to use the Properties for the purposes of news coverage or publicity in regards to the outline, purpose or activities of the Tokyo Marathon.
Please submit the Permission Request Form (including media name, program name, and release date or broadcasting date) with the detailed coverage & story plan.
2-1 Use by news media for non-commercial purposes
When using the Tokyo Marathon photographs and videos or publications, DVDs, websites, applications, etc. that use the Tokyo Marathon name as a title or subtitle, a separate licensing contract is required, and license usage fees (royalties) will be incurred.
2-2 Use for Commercial Purposes
* Restricted to cases in which use does not conflict with the sponsorship rights of the event’s official partners
This refers to use for product production and sales, provision of services, and sales promotion (including gifts), and royalties will be separately incurred. This applies regardless of whether users are the news media, companies or organizations.
You can find more details here.
The use of the Properties may not be approved if any of the following “Restrictions involving Use of the Properties” apply.
Restrictions involving Use of the Properties
Submit your application to:
Public Relations Department, Marketing Division
Tokyo Marathon Foundation
Please download the Permission Request Form.
*General turnaround time is 5 working days.