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News about TOKYO MARATHON

The design concept of the Tokyo Marathon 2017 key visuals is, "New Way, New Tokyo."

2016/7/29

This visual is the key visual of Tokyo Marathon 2017, which symbolizes its new course.
You'll be able to find this key visual posters at places like Tokyo Metro stations, sports retailers, etc.
https://www.marathon.tokyo/en/about/course/

[Design Concept]
In 2017, the Tokyo Marathon will have a new course, and the design concept of the poster visual is, "New Way, New Tokyo."
By presenting major changes of the new course with footprints of many different colors as key visual, it represents the new 42.195-km journeys of runners, as well as volunteers and spectators who support runners to complete their journey.



  • Tokyo Metro Co., Ltd.
  • STARTS CORPORATION INC.
  • Yamazaki Baking Co., Ltd.
  • ASICS Japan Corp.
  • Otsuka Pharmaceutical Co., Ltd.
  • KINTETSU INTERNATIONAL
  • The Dai-ichi Life Insurance Company, Limited
  • SEIKO HOLDINGS CORPORATION
  • Toray Industries, Inc.
  • McDonald's Company (Japan), Ltd.
  • Mizuho Bank, Ltd.
  • Photocreate Co.,Ltd
  • Kokumin Kyosai coop(National Federation of Workers and Consumers Kyosai Cooperatives)
  • Daiwa Securities Group
  • BANDAI NAMCO Entertainment Inc.
  • NIHON KOHDEN CORPORATION
  • KOYOU RENTIA Co.,Ltd.
  • Shimizu Octo,Inc.
  • Fanplus, Inc.
  • Dole Japan, Inc.
  • SAGAWA EXPRESS CO., LTD.
  • FOD
  • Premier Partner
  • Tokyo Metro Co., Ltd.
  • Major Partners
  • STARTS CORPORATION INC.
  • Yamazaki Baking Co., Ltd.
  • ASICS Japan Corp.
  • Otsuka Pharmaceutical Co., Ltd.
  • Main Partners
  • KINTETSU INTERNATIONAL
  • The Dai-ichi Life Insurance Company, Limited
  • SEIKO HOLDINGS CORPORATION
  • Toray Industries, Inc.
  • McDonald's Company (Japan), Ltd.
  • Active Partners
  • Mizuho Bank, Ltd.
  • Photocreate Co.,Ltd
  • Kokumin Kyosai coop(National Federation of Workers and Consumers Kyosai Cooperatives)
  • Daiwa Securities Group
  • BANDAI NAMCO Entertainment Inc.
  • Supporting Partners
  • NIHON KOHDEN CORPORATION
  • KOYOU RENTIA Co.,Ltd.
  • Shimizu Octo,Inc.
  • Fanplus, Inc.
  • Dole Japan, Inc.
  • SAGAWA EXPRESS CO., LTD.
  • FOD