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News about TOKYO MARATHON

The design concept of the Tokyo Marathon 2017 key visuals is, "New Way, New Tokyo."

2016/7/29

This visual is the key visual of Tokyo Marathon 2017, which symbolizes its new course.
You'll be able to find this key visual posters at places like Tokyo Metro stations, sports retailers, etc.
https://www.marathon.tokyo/en/about/course/

[Design Concept]
In 2017, the Tokyo Marathon will have a new course, and the design concept of the poster visual is, "New Way, New Tokyo."
By presenting major changes of the new course with footprints of many different colors as key visual, it represents the new 42.195-km journeys of runners, as well as volunteers and spectators who support runners to complete their journey.



  • Tokyo Metro Co., Ltd.
  • STARTS CORPORATION INC.
  • Yamazaki Baking Co., Ltd.
  • ASICS Japan Corp.
  • Otsuka Pharmaceutical Co., Ltd.
  • BMW Japan Corp.
  • KINTETSU INTERNATIONAL
  • The Dai-ichi Life Insurance Company, Limited
  • SEIKO HOLDINGS CORPORATION
  • SECOM CO.,LTD.
  • Toray Industries, Inc.
  • McDonald's Company (Japan), Ltd.
  • Mizuho Bank, Ltd.
  • Seven-Eleven Japan Co.,Ltd.
  • ASAHI BREWERIES, LTD.
  • American Express International, Inc.
  • ALL NIPPON AIRWAYS CO., LTD
  • Photocreate Co.,Ltd
  • ZENROSAI(National Federation of Workers and Consumers Insurance Cooperatives)
  • KONICA MINOLTA, INC.
  • Hisamitsu Pharmaceutical Co.,Inc.
  • Daiwa Securities Group
  • Shiseido Japan Co.,Ltd
  • BANDAI NAMCO Entertainment Inc.
  • HJ Holdings, Inc.
  • Westin Hotels & Resorts
  • NIHON KOHDEN CORPORATION
  • KOYOU RENTIA Co.,Ltd.
  • Shimizu Octo,Inc.
  • EMTG Co., Ltd.
  • Dole Japan, Inc.
  • Premier Partner
  • Tokyo Metro Co., Ltd.
  • Major Partners
  • STARTS CORPORATION INC.
  • Yamazaki Baking Co., Ltd.
  • ASICS Japan Corp.
  • Otsuka Pharmaceutical Co., Ltd.
  • Main Partners
  • BMW Japan Corp.
  • KINTETSU INTERNATIONAL
  • The Dai-ichi Life Insurance Company, Limited
  • SEIKO HOLDINGS CORPORATION
  • SECOM CO.,LTD.
  • Toray Industries, Inc.
  • McDonald's Company (Japan), Ltd.
  • Active Partners
  • Mizuho Bank, Ltd.
  • Seven-Eleven Japan Co.,Ltd.
  • ASAHI BREWERIES, LTD.
  • American Express International, Inc.
  • ALL NIPPON AIRWAYS CO., LTD
  • Photocreate Co.,Ltd
  • ZENROSAI(National Federation of Workers and Consumers Insurance Cooperatives)
  • KONICA MINOLTA, INC.
  • Hisamitsu Pharmaceutical Co.,Inc.
  • Daiwa Securities Group
  • Shiseido Japan Co.,Ltd
  • BANDAI NAMCO Entertainment Inc.
  • HJ Holdings, Inc.
  • Westin Hotels & Resorts
  • Supporting Partners
  • NIHON KOHDEN CORPORATION
  • KOYOU RENTIA Co.,Ltd.
  • Shimizu Octo,Inc.
  • EMTG Co., Ltd.
  • Dole Japan, Inc.